REFERRALS ARE NOT SCALABLE | #1 DIGITAL AGENCY LEAD GEN TIP

REFERRALS ARE NOT SCALABLE | #1 DIGITAL AGENCY LEAD GEN TIP

Referrals are not scalable! Even though hearing something like, “I’ve got a lead for you” is a great feeling it’s not going to grow your business. If referrals are in your growth plan, then you need a better business plan.

Building a business based on referrals is like sitting on a one-legged stool. As soon as you let go of it or put too much weight on it, the stool will collapse. The same is true for a business based solely on referrals.

Referrals are great, but you’ll only get referrals for similar businesses that you’re already working with never for bigger business. So, you’ll never be able to grow your company because you’ll always be working with the same level of clients.

The only 2 ways to grow your business are to: DO MORE WORK or CHARGE MORE. So, if you want to be able to charge more, you’ve got to have clients that can afford to pay more. Or if you decide to keep prices the same and do more work, then you’ll have to hire a bigger team which means your profits will decrease. Either way — you cannot grow with referrals alone.

So instead of relying solely on referrals, it’s important to pick a niche that your agency can dominate. What would it do for your business if you were top of mind in your category? When people think of computers, many think of Apple. When they think of search engines, most think of Google. Wouldn’t it be great if your agency was the first thing that popped to mind when speaking about a particular niche or specialization?

If you keep doing the same thing everyone else is doing but do it a little better your business will grow. But it will grow at a slower rate because you’re pacing with everyone else and maybe just a little better at sales or marketing. Howeverm if you do something totally different and put your own spin on it, you can OWN it. Tahat’s why I want you to pick a niche.

I see so many agencies struggling with lead generation and it’s because they don’t know how to give their salespeople direction on who to go after. On the flip side, I see a ton of agencies crushing it because they have a solid niche, they know what prospects to go after and they nail it every time.

What’s the most profitable niche? I don’t know. No one can tell you that, but you. You have to choose a niche you have knowledge and passion in. Be honest with yourself and you’ll figure it out.

Are you relying on referrals? What niche is your agency considering? Comment below and tell me how I can help you grow easier and faster.

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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion-dollar business, where he shares the latest strategies, and answers the most burning questions entrepreneurs have.

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Facebook Advertising For Chiropractors – Lead Generation

Facebook Advertising For Chiropractors – Lead Generation

Facebook Advertising Chiropractors – How to generate a bare minimum of 5-15 new patients per month with as little as $50 in advertising spend on Facebook.

Chiropractors and aspiring Facebook Advertising Consultants; watch how a simple marketing funnel and Facebook ad is designed to generate leads on autopilot.

The funnel is simple.

1). Setup a Facebook ad

2). Target by Local Demographics

3). Send traffic to a landing page

4). Collect lead information in exchange for a great discounted offer

5). Increase urgency with a Call to Action to redeem the discount the same day

This is the funnel to use if you’re a chiropractor and are looking for easy and affordable consistent leads online.

7 Lead Generation Marketing Tips for Small Business with Gene Marks and Dayna Steele – GoDaddy

7 Lead Generation Marketing Tips for Small Business with Gene Marks and Dayna Steele – GoDaddy

Small business expert Gene Marks talks about how to generate leads with Dayna Steele. Gene offers practical lead generation marketing tips, including using a website, email, social media, direct mail, text and voice messages to generate leads. Learn about GoDaddy Email Marketing https://www.godaddy.com/online-marketing/email-marketing. See the full blog post at https://www.godaddy.com/garage/smallbusiness/market/game-thrones-boss-getting-sales-leads-smb

== Transcript below ==

Dayna Steele: Joining us today in the Garage is Gene Marks, and we only have 20 minutes so let’s see if I can get all of Gene’s accomplishments in there …

Gene Marks: Talk faster.

DS: Columnist, author, small business owner, writes for The New York Times … Forbes, The Huffington Post, Inc. Magazine, Entrepreneur.com, Fox Business, Philadelphia Magazine. I get the first question is, what are you doing in your spare time?

GM: I watch a lot of Walking Dead and Game of Thrones.

DS: Game of Thrones —I knew we were meant to be, Gene.

GM. Jon Snow is back, just keep an eye on him.

DS: Also Gene frequently appears on your television. You see him a lot talking about small business on shows like MSNBC, Bloomberg, Fox News, Fox Business, discussing a variety of things that affect businesses. So what we’re going to talk about the day is generating sales leads. I myself have had several small companies. I started an ecommerce company. I did it backwards. I did an ecommerce and then a brick and mortar, and every other job I’ve had, including writing books, you try to find ways to generate those customers, generate those sales leads. … Let’s start with a website. Do you do you need a website anymore these days? And if so, what do you need in it?

GM: Yeah, you know it’s funny Dayna, still more than fifty percent of small business owners in this country do not have websites, which blows my mind. It’s like this enormous number of businesses and it’s been that way for awhile. When I originally heard that number, I was thinking like, well you know I get it. You’re like a gas station, you’re a restaurant — who needs a website nowadays? Am I going to visit my pizza shop’s website, like 10 years ago? Now, today, I do visit my pizza shop’s website, you know, and I place my pick up order from my sushi restaurant on OpenTable.

DS: And I love to see if they have coupons.

GM: I’m looking to see if they have coupons. I’m looking to see what’s on their menu. I’m looking to find directions. Even at gas stations … There is a gas station that’s right near me. I wrote about them a few months ago. A family-owned business. They have a repair shop as well. And they have a website. And you’re like, ‘why would a gas station have a website?’ But they do mechanical work, and they show all their credentials in the website; they have profiles of all the mechanics — you know, if you run a service business, it is all about trust and your relationship with who’s going to provide the service. … Historically the auto repair guys are always the ones who you’re thinking, ‘Oh, that guy’s messing me around. He’s probably overcharging me.’ Anything you can do to connect with your customers and instill, give them a little bit of that kind of relationship building. A website will do that for you. …

DS: Email newsletters. Good? Bad? People still doing them, what?

GM: Here’s the way it is in 2016, Dayna. Different people like to get their information in different ways. So there are still an audience of people that really like to get education and information, not a sales promo, by email. So yes of course. … It’s really inexpensive and there is an audience for that. But don’t forget in 2016 there’s an audience of people who like to get their information by text. There’s a service called Tatango which will send out text messages … You create your text message and it’s five cents a text to blast it out. Again, to those who opted in — we don’t want to forget that. There’s
another service called VoiceShot, and that’s a service where you can record a voice message and then blast it out to a group of people that are on a spreadsheet, because they’ve told you ‘don’t email me, don’t text me, I want to get this by voice.’ There are other services like Vistaprint and PrintPlace, which will send out postcards because some people may say to you, you have to segment your audience, segment your leads and your customers, to make sure they’re being delivered the information the way they want to get it. And then of course they’re social media, which is another conversation. …

How to Get Leads at a Trade Shows #tradeshow #business

How to Get Leads at a Trade Shows #tradeshow #business

How to get leads from exhibiting at a business trade show. The secrets of getting leads at networking events are explained in this video on DIY Channel.

This video shares some tips on getting leads at your booth at a business tradeshow, such as doing a contest at your booth/getting business cards for a draw, making your booth visual, engaging people, standing at your booth (and not sitting), asking questions to qualify leads and following up with people that you have met after the show.

Subscribe now https://www.youtube.com/channel/UCiAyNcgcET1dPIXluuHgPuQ?sub_confirmation=1 and follow us on Twitter @diyonyoutube to learn more about our How-to-DYI video blogs.
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What Are The Best Sources For Finding Motivated Seller Leads?

What Are The Best Sources For Finding Motivated Seller Leads?

http://JoeCrumpBlog.com – Sign up for free real estate investing training with 25 year real estate veteran, Joe Crump. Learn how to build an automated, sustainable, profitable investing business with no down payments and no credit.

Discover the most advanced automation software for investors available today at:
http://www.PushButtonAutomarketer.com

Learn how it will bring you a flood of motivated seller financed leads every single day.

Six Month Mentor Program:
http://www.ZeroDownInvesting.com

My question is I’ve been through your mentor program and have some success with the For Rent Method, but I’m looking to start doing some of your other zero down methods. One thing that still confuses me is what type of sellers or people would we approach to make these zero down offers? Would it be FSBO’s, absentee owners, foreclosures, and any of these? What is the best source to find these leads and make immediate zero down offers whether it be through Zillow or craigslist or any of these other sources?”
My main lead source is through craigslist. We just scrap craigslist and we send a text to all those people and say, “Would you consider selling your home rent to buy rather than selling it outright?” And when we do that we get responses. And some of them will say, “Yeah, I would consider that.” Some of them, most of them, most of the responses we get are “No.” Eighty percent of them are “No, I’m not interested in that.”
But that twenty, ten to twenty percent that we get that say “yes” or “maybe” or “I don’t quite understand” or “How does that work?” or, “Yes, I’d do it if you get me $20,000 down,” you know, those are the people that we talk to. And having those leads like that that are already prequalified on some level, then we can get on the phone and we can walk them through their options and selling their property.
So that lead source is, I believe, the best source. It’s also a good source for using the other zero down structures because not everybody is going to want to do a lease option.
Now, you’re not going to get every deal this way, but a lot of times I’ve found that people would prefer to work with you than do it the other way. And, the thing that we’re offering will actually make them more money in most cases than any other option that they have. So these are good options to be able to offer people as they’re going through it. There’s also other lead sources. We scrape craigslist but Zillow is out there and you can go through Zillow and get for sale by owners, Trulia is out there. Those are good sources as well.

To read the whole transcript and more of Joe Crump’s articles, click here: http://joecrumpblog.com/?p=13355

How to Start Your Own SEO Agency | Find Quality Leads For Your Digital Marketing Agency

How to Start Your Own SEO Agency | Find Quality Leads For Your Digital Marketing Agency

So you want to start your own SEO agency? Here’s how you do it. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Adam LoDolce from Viewership.com talks with Neil Patel about building an SEO agency.

How do I start my own SEO agency?

First, you have to believe in yourself.

The second thing you need to do to build your own SEO agency is to find out who’s doing a ton of ads on Google AdWords, using SEMrush, and it will tell you how much money they’re spending on ads each month.

That’ll give you an idea of how much money a company has.

If they spend $500,000 a month or $1 million, or $200,000, there’s a good chance they could pay you for SEO.

You don’t want to go after the ones who spend a half a million or a million a month because those guys are big organizations.

You want to go after the ones who are spending 20, 30 grand a month.

Now that you’ve figured out who to go after, the third step is to start your own SEO agency is emailing these companies.

Another strategy is to use Crunchbase.

They list out all the companies that are recently funded, their valuations, how much money they raise.

When these companies raise $4 or $5 million, and you hit them and their investors up, tell them what they are doing wrong and how you can help solve the problem.

Investors never want to hear that a company they just funded is messing up.

So you know they’re going to forward the email over.

The investor’s not gonna spend any time or energy solving the problem, but they’re going to be sure the problem is addressed.

The investor will go straight to the person who’s running the company.
Don’t hold anything back when you send these emails.

If these companies have $5 million, they’re not going to take the time to learn things on their own, they’re going to pay the person who just outlined their problems to fix them.

You want to charge five grand a month for someone who raised $50 million or $5 million?

They don’t care; it’s a drop in the bucket.

The genius part about this is you didn’t go for the marketing director or even the CEO of the company; you went to the people who were funding those people.

So it’s guaranteed money.

And if you do well for those investors, they’re gonna tell all their portfolio companies “Hey, this guy did this for one of my investments. “You should hire him for your business, too.” And that’s a great way to get clients.

There you have it, that is how to start your own SEO agency.

Make sure you leave a comment and your questions below. We’re going to be doing this Q&A Thursdays every week.

Anytime you need help with anything marketing-related, whether it’s starting an agency, online or digital marketing or you’re a founder, or entrepreneur or marketer, or just anyone who’s interested in getting into the field, I don’t care what your qualifications are, how much money you have, we’re here to help, so feel free to leave a comment.

How To Find Local B2B Leads In Any Niche in 35 Seconds

How To Find Local B2B Leads In Any Niche in 35 Seconds

http://app.gopinleads.com

Why we developed GoPinLeads Amphi?

Two years back a Global lifestyle brand who asked us to produce a list of all the gyms in US, UK, India and Australia.

We were required to conduct our research state-by-state and develop a list that included company names, employees, social media links, phone numbers, and more.

Using a team of 5 qualified researchers, we completed the task manually over a 3-month period, spending $30,000

What does the tool do?

Now, just two short years later, we are able to complete the same task of compiling all the data within an excel sheet in under 35 seconds.

We’ve harnessed the power of AI to automate a time-consuming task, reducing months of work into a few short clicks.

To summarise, the tool is the fastest way to find contact details of 75 million brick and mortar businesses and more than 300 million employees from over 250 countries.

When we launched our Chrome extension last year, it proved to be a major success.

Inspired by this, we created a web app called Amphi that works in all popular browsers.

GoPinLeads Amphi has all the power of the original in an app that can be accessed from any browser in any device, at any time.

How to easily find leads looking for your services using LinkedIn Search

How to easily find leads looking for your services using LinkedIn Search

In this video, I show you how to use the new LinkedIn search feature to easily find people looking for your services in your business.

Read the step-by-step article for this video by going here: http://www.skylinesocial.com/find-leads-linkedin-search/

Note: In the video I say I use a tool called Nymeria to find people’s email addresses. Sadly as of April 2017 this tool no longer works, so instead I use https://hunter.io/ – as a great free alternative which does the same thing.

If you are looking for the best strategy you can use to generate 5, 15, 30 or more high quality sales appointments predictably each month with your ideal clients then check out the free video I recorded here: https://app.skylinesocial.com/predictable-lead-gen

All in One B2B Lead Generation Software – RS Business Email Finder 360

All in One B2B Lead Generation Software – RS Business Email Finder 360

A faster way to find anyone’s B2B email address:
It’s a world-class tool to find anyone’s business emails. It will help you to connect with people that matter for your business. You just need to hit search by entering prospect full name and company domain, that’s it software will do the rest.

Prospect leads from LinkedIn without logging into LinkedIn:
Don’t know how to find your targeted customers and connect with them to sell your product or services? No worries you can search prospects by company name or by job title with the help of LinkedIn prospector search.

Segment your leads for laser focused emails campaigns:
Create a list and segment your contacts according to your lead classification which will help you to send targeted email campaigns. You can create up-to 20 list and distribute leads accordingly.

Lead Enrichment
You can import your existing or outdated lead list into the software and find their current active business emails and make sure you do email marketing for the correct emails. Never send email campaigns to outdated list and expect great response rate.

Email Verifier
Verify deliverability of your prospect’s emails with our advanced email verifier tool which verifies all aspects of your emails like bounce checker, Catch-all checker, email typo error, syntax validation, domain validation, disposables email checker and more. This ensures your email campaigns are bounce free.

Email Sender
RS Business Email Finder also includes inbuilt email sender where you can send unlimited targeted emails for your identified prospects. You just need to setup your email account and create predefined email templates into the software and start sending emails as per your wish.

Visit – www.redscraper.com/business-email-finder/ for more

Automated Lead Generation Software Free Trial

Automated Lead Generation Software Free Trial

http://www.philipfsmith.com/b2b-automated-lead-generation-software – 631-615-0024 – Automated lead generation software – free trial.

TAGS: automated lead generation software, b2b automated lead generation software

Tags: SEO, SEO, affiliate marketing, conversion optimization, internet marketing, social media

Learn more at http://iworkinmyjams.com
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Philip Smith is a serial entrepreneur, who successfully built and sold 3 companies. He currently owns a lead generation business and an e-learning company where he coaches people on how to start their own online business. He is a Forbes writer/contributor and he has been endorsed by Kevin Harrington, The Original Shark on Shark Tank. He has also been seen on CBS and Fox News.

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