Instagram giveaway strategy to get leads and sales. A successful Instagram marketing strategy and Instagram giveaway in 2020, after COVID-19, requires more than just posting a contest on Instagram. To boost your followers and your sales from Instagram marketing we are recommending to combine 2 giveaways instead of just one.
Before the strategy, here’s what you need to know about an Instagram giveaway.
From the legal perspective, a giveaway is ruled by the contest & sweepstakes laws.
If you’re in Texas, Texas law says if you run a sweepstakes in Texas with prizes valued over $50,000 it is prohibited to automatically enter individuals into the promotion when they make a purchase.
Be sure to review other restrictions that can legally affect your business.
Instagram giveaway disclaimer and Instagram contest rules:
Here’s a rundown of the Instagram contest rules that you need to adhere to in your promotion:
1) Acknowledge that your Instagram contest or giveaway is not sponsored, endorsed or administered by, or associated with Instagram.
2) Include the name of the company hosting the Instagram giveaway or contest.
3) Include the dates the campaign will run, including time zone.
4) Include participation restrictions (such as age and location).
5) Write clear guidelines on how to enter.
Be sure to be in compliance or your account can be suspended. Official Instagram rules https://help.instagram.com/179379842258600
Tips to generate leads from Instagram Giveaways in 2020:
1) Your prize must be worth for your audience. Do your research and find what motivates them.
2) Announce your giveaway and create teasers.
3) Go for the wow effect so your users get excited and share.
4) Do 2 giveaways: the first one with minimum rules to entry and the second one ask for their email to enter.
5) Once you get the emails, run an email marketing campaign to indoctrinate your new users and motivate them to keep sharing your giveaway.
Want to make sure that your strategy will work? Request a complimentary strategy session here: http://vcita.com/coachjessicacampos
Let’s get social
Use this template to write Instagram copy:
Are you Struggling to Generate Leads, Enquiries and Sales on Linkedin?
Are your Linkedin Posts not generating enough Leads and Sales?
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If you need help with a specific issue and want me to personally take a look at your setup, I can help! Check out the ‘My Services’ section of my blog: https://amarketingessentials.com/my-services/
What does the book cover?: 0:29
What is a great lead?: 0:55
What is the rule of one?: 1:30
Direct vs. indirect leads: 3:30
The 6 types of leads: 8:29
In conclusion: 14:25
Amazon Kindle book affiliate link: http://amzn.to/2qS8Se3
ClickFunnels 100-day Affiliate Bootcamp training:
Are you losing sales by offering too many options? https://blog.kissmetrics.com/too-many-choices/
The book covers the following topics:
– Why the lead is so important
– What is the Rule of One – why you must bring only ONE big idea to the table
– Difference between a direct and indirect lead
– The concept of reader familiarity
– The 6 lead types and the rules surrounding them
What is a ‘great lead’?
A lead is that initial ‘hook’ with which you engage your audience with when promoting something.
Can you sell anything to an audience that hasn’t heard about you without a great ‘lead’?
No. Without the audience noticing your ad and taking the time to click on it and read what it’s about, you will not make any sales. Thus the lead is the most important part of any sales message – no matter how great the offer and everything else after that, you just won’t get any interest without people wanting to know more first.
What is the Rule of One?
Focus on only one aspect, one emotion, one thing in your sales pitch.
Don’t overburden your audience by saying this item will help you ‘sleep better, lose weight, make more friends, be stress-free, and feel better’… Focus on one of those and drive the point across.
Basically you don’t want to overburden your audience. In one marketing experiment, participants were tested on whether they were more likely to buy when they had only one choice in front of them or several. What do you think were the results?
When the prospect had too many choices available, they ended up not buying at all. Requiring too much cognitive stress, they decided to ‘think about it’ before buying, thus delaying, or not even making the purchase at all.
The most effective sales were with one or several options.
Direct vs. indirect lead and reader familiarity
We get customers that come to us from a wide spectrum – those that already heard about us, those that have heard about similar businesses to ours, those that have never heard of anything like us, etc…
Gene Schwartz, one of the more popular copywriters called this the ‘5 levels of awareness’.
Found this to be incredibly useful for me especially when creating ads and then making landing pages based on the specific audience I want to reach. Before reading this book, I thought that I could make 1 ad copy and get everyone to buy my products. Now I know people are at different stages and need to have different ads for different groups – especially super useful if you are using Google ads. Not so much Facebook.
Always ask myself at what stage my audience is at.
If you are in the Affiliate Bootcamp, Russell calls this the ‘hot’, ‘warm’, and ‘cold’ traffic.
Based on where my audience is, I will make my ad copy fit for them and make sure my landing page matches the ad for that specific audience.
Like my Facebook page!: https://www.facebook.com/onlinemarketingessentials
If you are interested in ClickFunnels, or want to learn more, feel free to check out their free 14-day trial under my affiliate link at:
If you like GetResponse and want to learn more, try out their 30-day free trial under my affiliate link at:
If you are interested in ClickMagick, or want to learn more, feel free to check out their free 14-day trial under my affiliate link at:
Here is my Namecheap affiliate link as well if you want to buy one of their really cheap domains and/or private email:
Thanks for watching, and I’ll see you in the next video!
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Driftbots are the easiest, fastest, and smartest way to qualify more leads and book more sales meetings. And the best part? No BDRs necessary.
Thank of Driftbot as your intelligent sales assistant that works 27/4. So while you’re sleeping, Driftbot is qualifying leads and booking meetings– so your sales team can spend more time doing what they’re best at— selling.
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Stay connected with Drift:
Did you know that Facebook Messenger has over 1.3 BILLION active monthly users? And that there are over 2 billion people using mobile messaging apps (WhatsApp, Instagram, Messenger, etc). ManyChat makes it easy to quickly find customers and guide them through the lead funnel.
To help you capitalize on this opportunity, we’ve put together 8 ways you can use ManyChat to tap into this vast audience in order to grow your business. Let’s do this!
Not using ManyChat? Sign up today, it’s free:
Upgrade to ManyChat Pro to unlock the entire feature set. Plans start at just $10 a month.
Cameron Hogate is a guy who is always down to add value to people who need it, and in this episode of The Blue Crocus Experience, he does just that. He walks us through how he attracts clients using a value first methodology. We talk about attracting clients as a contractor, going out for the bid, and touch on some follow up steps as well. Definitely some great info to apply to any business!
Welcome to the internet’s best produced podcast for contractors and business owners, hosted by Lewis Vandervalk of Blue Crocus Solutions. Our #1 goal is to connect with and learn from business owners and hear about their stories, where they have come from, where they are going, and the wins and lessons along the way.
If you want to be a guest on the podcast, send an email to Lewis@bluecrocus.ca and we can arrange a time! We are especially interested in chatting with contractors and business owners who have fought through adversity and have the scars, experience and insights to share from those times.
Connect with Blue Crocus Solutions on the web: https://www.bluecrocus.ca/
Find the podcast here:
Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xZGY1YjM1Yy9wb2RjYXN0L3Jzcw%3D%3D
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