Which form of higher education marketing is best for your institution? Organic leads that you can for free from social media or paid leads you can get from advertising?
Hello, thank you so much for clicking on this video today my name is Thom from Illumise digital and in this video I just wanted to do a solid comparison between organic traffic and paid traffic and how both frameworks work especially when it comes to in higher education marketing because at Illumewise this is what we do. We use paid advertising to help education providers take control of their growth and sustainability.
We do have a mixture of both paid advertising and organic advertising for higher education marketing, however, we always lean towards paid advertising because it really gives us more control over how many leads we can generate for an institution and help them remain in business and profitable.
In this video I cover how organic traffic in higher education marketing can be amazing if you are just small and don’t have a desire to grow and I also cover how paid advertising with higher education marketing can boost your enrollments, not only in a quicker time frame but with a ton more profit and of course, happy students.
Illumewise has been helping institutions with higher education marketing since 2012 in multiple different ways across multiple online mediums so sit back and enjoy this video about organic and paid leads in higher education marketing.
Click the link below to find out why lead generation could be a good fit for your institution:
For more information about Illumewise, click here: https://illumewise.com/
See you next time!