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The best way to keep new business coming in is by creating a referral network. This means getting in touch with other local businesses, past clients and building relationships of trust. So that when it comes time for a construction project, your company comes to mind. But if you are watching this video, you are looking for new business, getting that phone ringing and booking jobs into the future. Let’s go over a few techniques to implement right away to help you business.
First, let’s go over some things you can do in person each day to generate new business. One thing, which we started to go over, is to network. Get out there and meet people. Local businesses, trade shows, pass out business cards. This will make a great impression with potential clients when it comes time to make a construction decision. Another technique is to get out and knock on doors. Go door-to-door with an introductory pitch. Don’t try to hard-sell people while standing in their doorway, just introduce yourself, your business and how you can help them when the time is right. This will build up that relationship of trust which is so critical when it comes to pulling the trigger on a construction project.
Now if getting out there in person is not right for you, there are also some strategies to implement online to help your business. Facebook and Pinterest can be great for marketing your business online. Unique photos and blog posts about your business build that relationship with future clients. However, make sure these posts add value to your company, don’t just post any old photos or grainy cellphone pics, put some time and effort into your content. Another powerful technique that works great but takes some time to implement is Google SEO. This means getting your business to rank atop Google’s search results when a potential client searches for a particular service. I outline all the steps you need to take in order to rank on Google in my book “The Service Business Money Machine.” Grab a free copy today, call 406-493-1881.
These are just the basics and I have many other videos that cover these topics in greater detail on my channel and on my website. https://generalcontractorwebsites.net/
If you would like to talk with our team about any of these services, don’t hesitate to call 406-493-1881. We offer a FREE 30-min. Strategy Session where we will go over your current strategy and what we can do to improve on it. Thanks again for watching, I’m Joe Burnich from Big West Marketing, I’ll see you soon!