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If you’re looking to expand your insurance business to include the millions of potential new Medicare recipients, then you need to have a focus on generating Medicare Leads.

If you’re unfamiliar with the ins and outs of digital marketing for insurers, it might seem daunting to implement digital marketing strategies.

There are several easy to implement strategies that can help your website thrive and your SEO plan help generate the Medicare Leads you’re looking to get. In this video, we cover a few of the essential digital marketing elements you should absolutely be using in your business.

And there are a ton more that we have on our site. Check out this video today, and for more info, head here:

Video Transcript:

Statistics show that there are currently just under 60 million Medicare beneficiaries in the US. Given that Medicare enrollment is forecast to rise to 79 million by 2030, this means there are a couple of million potential Medicare leads that insurance agents could be marketing to. Are you tapping into this market’s full potential?

If not, you could be missing out on a profitable insurance industry segment. Here to help you close the marketing gap are our pick of the best, tried-and-tested methods you can use to draw in and generate the best Medicare leads. Keep watching!


Digital marketing has established itself as the most powerful and cost-effective strategy on the block, and marketing as a whole has shifted towards inbound methods. To remain competitive, and reach clientele, you need to have an online presence. And for this, you need to have a website. What’s more, your website has to look good and function well.

If you do not have a site yet, invest in getting one built by a professional web design company. You can also do it yourself by making a one-page website, or use tools like Thrive Themes to build an amazing website on a budget. If you already have a site, consider overhauling it, updating its aesthetic, and auditing it for speed and functionality.

While this will run you up a small bill with your web experts, its worth it in the long (and short) run. The dollars you spend on-site optimization will result in free Medicare leads in the future. Whether you are building or updating your site, you should also devote a portion of your budget to SEO implementation.


One of the cornerstones of inbound digital marketing is search engine optimization (SEO). It means optimizing your website and its content so that it will be displayed in related search results. This, in turn, will bring in traffic and potential Medicare supplement leads.

If your SEO strategy is tailored correctly, you should be able to attract visitors who are already primed to enter your Medicare sales funnel. While you can DIY SEO, it can take time to learn all of the best practices involved. If web development is not your forte, it’s usually easier to outsource this task.


Posting blog content is a key inbound marketing strategy, and a great opportunity for enhanced SEO. By publishing content that your target audience finds useful, you will establish yourself as a niche authority. Aka an insurance broker that knows what they are talking about when it comes to Medicare plans!

But how does one figure out what content your audience needs? There are numerous tools you can leverage for this. One example of a tool you can use for topic ideas is Answer The Public. If we type in the term “Medicare Supplement”, Answer The Public throws out a visual of all the questions people are searching around this term.

Some of these include: “Which Medicare supplement plan are available?” “Does a Medicare supplement plan cover dental?” and “Does Medicare supplement cover observation?” As you can see, we already have a list of potential content areas to cover, in just a few clicks. From here you can refine your content strategy further with keyword planning tools such as Google Adwords Keyword Planner.

To really leverage your blog content to attract the best Medicare leads, ensure that all of your content is aligned with your overall SEO strategy. If you are working with an SEO service, they will be able to help you develop a content plan.

These are just a few of the many tips we have about generating qualified Medicare leads. If you’re interested in exploring these strategies and amplifying results – we’d like to extend our services to you! We offer dedicated support, online insurance contracting, lead resources, sales tools, and more.

Call us today to find out more. We guarantee you won’t be disappointed. Thanks for watching, and if you enjoyed this video, be sure to like, comment, and subscribe!