Lead Types broken down: Types of Sales Leads
What do you do if your sales team wants to double-down on the revenue against what they achieved in the previous year?
Do they just double the number of leads and subsequesnty the pipeline?
How do they go about creating these sales leads?
In this video, sales veteran Aaron Ross breaks down sales leads – into Seeds, Nets and Spears.
Learn how you can generate and grow the different leads to capture, and move them through the sales pipeline.
Aaron categorically segments the sales pipeline into 3 main approaches based on the lead types:
~ Customer Success or Referrals (Seeds),
~ Marketing Campaigns or Inbound Leads (Nets) and
~ Outbound Sales or Prospecting (Spears).
He also iterates why a healthy balance of ALL these is essential to exponentially scale your sales efforts.
This video is brought to you by Freshsales CRM – an all-in-one CRM that gives you everything you need to attract, engage, close, and nurture your leads.
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