How to Work Your Network for Leads and Clients ✅Read about it here ➜ https://bit.ly/32NJj0x
For professional and freelance entrepreneurs, more exposure means more business.
00:24 – Getting started
01:57 – Which channels should I target?
02:59 – Giving value to your leads
03:35 – The importance of websites
Whether you’re thinking about launching a side hustle or have been running your business professionally for decades, you need a memorable brand to network effectively online. Before you ever start networking, take time to work on your brand.
You need to carefully consider your digital footprint and the elements of your brand identity. These individual pieces come together to form your entire brand image and can drastically affect others’ perception of you.
Your business name – A subtle change to your business name can provide more clarity and set expectations when networking online.
Your logo – A logo is a way to identify your brand online. A memorable logo can improve your brand recognition, which will break down a lot of the networking walls.
Your email and social usernames – You will be using email or social media to communicate online. Your email address and social media usernames should be professional and relate to your photography brand. Avoid using a generic email, as it looks less professional than one connected to your domain.
Your website – A website helps tie all your digital branding assets together. It should represent your brand identity while also leaving a memorable impression on visitors. In addition to great design, also consider the domain name that you pick for your website, as that also helps you create a memorable brand online.
Networking is about developing mutually beneficial relationships with people or businesses. In order to measure how effective your digital networking efforts are, you need to have a clear perspective of your networking targets. This could mean potential clients, affiliates, mentors or any number of other connections that provide short-term or long-term value.
After you’ve outlined your networking targets, find where they spend their time online. It might be wise to ask your clients which social platforms, blogs, or forums they frequent the most. Using that information, you can decide which platforms to invest your time using. Finding the perfect channel for your target audience is easy. What’s difficult is understanding the intricacies of that channel and how to get the most out of your networking efforts on that platform.
Crafting an outreach strategy for your business is about discovering what works best for you, there is no right or wrong way to do it. Digital outreach involves sending cold emails or messages to your networking targets. This will take some time and will involve a lot of unsuccessful attempts. However, if you can fight through the rejections and learn to outreach effectively, you’ll generate a larger and more valuable network.
Any marketer will tell you that the first step when making initial contact with someone is to find common ground. Because most of your outreach will be to people or businesses who know little to nothing about you, try to build rapport quickly. Fortunately, when you conduct outreach online, you have a lot of resources at your disposal to learn about the person you are contacting.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
Watch other videos: https://bit.ly/30nBpJ8
Subscribe on YouTube: https://www.youtube.com/user/godaddy?sub_confirmation=1
#network #leads #clients