Lead Generation maniac Isaac Miranda of TRO cover three concepts to consider when trying to get hot business leads now in this 3 minute video.
First of all Who are my targets? Who are they? Where do they hang out (online) and what do they care about, in context of our business and everything for that matter.
Secondly, can you get your message in front of them? The places they hang out and what they consume need to align with where you are broadcasting. If they read blogs, you should start blogging or get a good blogger! sames goes for video and podcasts.
Third, Can you convert leads? All the traffic in the world won’t make you a dime unless you have a conversion strategy. This means landing pages, surveys, and the like. If the report you’re offering is good enough, they wil give their info to be opted into your content if your report is good enough.
Stay tuned for more marketing and business ideas!