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Hello everyone, this is Joe Burnich with Big West Marketing and General Contractor Websites (https://generalcontractorwebsites.net/). Free is a relative term, if you don’t want to put the money in, you are going to have to put the time in. It is up to you, the business owner, to get out there and make it happen. Let’s go over the best way to generate fresh, new leads for free.
Of course, nothing works better than getting your name out there with the personal, front door approach. Join local clubs, network with other local businesses, get out there and knock on doors. When it comes to the contractor business, people love feeling familiar with a company before they allow them to come into their homes. Nothing is more important than building up trust with potential clients.
When it comes to marketing online, the most effective way to get new leads is by ranking organically on Google for your specific service. This is Search Engine Optimization or SEO. In order to rank on Google, you must have a physical address in the city you are planning to rank. Also, Google has laid out a specific set of guidelines that you should follow, things like having a mobile-friendly website. Do not try to circumvent these rules because Google can penalize you.
After registering with Google, make sure to register with other online directories, like Yelp, YellowPages and Facebook. Google will cross reference this information, so make sure all of your info is consistent on each directory.
Next is getting yourself some reviews on Google. And I mean a lot of reviews. You want to blow your competition out of the water. Like I mentioned before, trust is a key component of building a relationship with new clients. If they can read about happy past clients, they will be more likely to choose your company. So when the time is right, ask your current and past clients for a review.
To learn more about these services, grab a copy of my FREE book, “The Service Business Money Machine” where I outline Google SEO, Facebook ads and more. I learned the hard way when I started my small cleaning business, now I want to share my findings with you.
Don’t wait to call us with questions or for a FREE 30 minute Strategy Session with our team. Let’s boost your business today! (406) 493-1881. Thank you for watching, I’m Joe Burnich with Big West Marketing, subscribe to my channel to learn more about marketing and leads. I’ll talk to you soon!